We live in the age of digitalization. Human behavior and habits have changed straightly in the direction of convenience, agility, and clearness, in other words — online. The problem is that some businesses still don’t realize that most of their customers will initially interact with their website — if they like a product, they will make a purchase.
How website can increase your sales?
- Brand and credibility: website is a representation of your business.
- Digital marketing: good content and traffic create many leads.
- Updates and announcements: this creates the possibility to interact with customers.
- Portfolio: it shows how well you are doing in the business.
Brand and credibility
How to improve your business credibility?
Being in plus or minus equal conditions with your business rivals, how can you stand out with your product and achieve superiority?
Website transforms a simple business into a brand. It gives a chance to show your values and establish who you are. A good-looking landing that contains quality information will motivate a buyer to make a purchase.
Reducing 93% of potential customers is a reason to reconsider some outdated views about accomplishing only offline business. People research all the time, especially for larger or complicated items. Give them information and good online service, and they will shop on your website fully satisfied.
Digital marketing in web development
Online presence is a crucial thing for your business. Having a landing page with arranged search engine optimization and metrics makes it pretty easy to expand any business.
SEO-optimized website allows you to show up in search systems like Google, which, according to HubSpot, receives 5.6 billion searches per day. According to GlobalWebIndex, 81% of people look for products and services online, so this is an easy solution to how you can attain or increase your customer base. Read more about the importance of SEO optimization in our article SEO Fundamentals.
If you plan on your digital marketing strategy, enormously significant is to measure your progress. A widely used financial metric is ROI. This formula is used for measuring the probability of gaining a return from an investment.
How is it calculated?
Subtract the initial value of the investment from the final value of the investment (which equals the net return), then divide this new number (the net return) by the cost of the investment, then multiply it by 100. You can read more about Return To Investment in this article.
Updates and announcements
Customers need to be informed about the latest changes in your business. Website and Google presence give a chance to show data about your opening hours, location, products, discounts, contacts, updates, etc. Everything that is not relevant will significantly decrease your selling potential.
Customer service like live chat on your website is a must-have for business. Implementation of this function solves a call service problem. Our reality is that you should wait for ten or more minutes to get information. But having a chatbot is a relief for most customers and builds a healthy relationship with them.
A portfolio is something that complements your brand legitimacy. Placing it on your website, you can show your previous works or products. Also, you can ask your clients to write or make video feedback and post it in your portfolio. These are verified solutions for building vital trust with your customers.
Now that you know why customers need you to be online, you can develop your website. Start with small steps: you can create a simple landing page and evolve it into an elaborate online store. There is no market pressure to do it all at once.
If you want to know more about web development and leading technologies in the field, we can arrange a call, so you can communicate with our specialists.